What is an Audience Builder

What is an Audience Builder? Unlocking the Power of Segmentation and Personalization

In today’s data-driven marketing landscape, businesses need to deliver highly personalized experiences to their customers across multiple touchpoints. To do this effectively, marketers must understand their audience on a granular level, which involves identifying specific segments and tailoring content to meet their unique preferences, behaviors, […]

Generative AI and Salesforce

Generative AI and Salesforce: Transforming CRM with Intelligent Automation

In today’s digital landscape, businesses are continually adapting to enhance customer experiences, streamline operations, and build stronger client relationships. Customer Relationship Management (CRM) systems like Salesforce are at the forefront of this evolution, allowing organisations to simplify interactions, manage data efficiently, and cultivate enduring customer […]